A word from David
This month we take a look at the customer experience, and what it means for your company and your brand
Honesty and the online review
A negative customer review can have a massive impact. Are companies stacking the deck?
English so wrong it’s right
If you misuse something long and often enough, it may eventually become “right”
Do your customers believe you?
Why B2B customers aren’t buying your sales pitch – and what to do about it
Stupid is as stupid does
Tech support call center scenarios to try anyone’s patience
The Hierarchy of Contagiousness
A refreshingly scientific approach to social media and content marketing
The “you” in UX
Whether B2C or B2B, user experience (UX) is about building the customer-brand relationship
What does good service mean?
For the customer, a human connection can make all the difference
Standardized spoken English?
From the WordSpin vault, we bring you a brief history of spoken English. Is there a proper way to speak it?
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