Interesting angles

An eye for an image: pictures expressing the world’s marketing messages.

By a bunch of us at Eye for Image

Double trouble

Nice work telling a very important story using words alone. You just can’t help getting the point…

More is more?

For most Chinese people, English is cool. They’re constantly dropping English phrases into their conversations. One Chinese advertiser decided to turn up the power by simply including all the most common phrases on their ad – without a particular connection to the product. Wonder if this enthusiastic approach will work? Seen in the Shanghai subway…

Heard it before?

We hope American Express didn’t spend too much time and money coming up with this highly original slogan. It seems the inventiveness doesn’t stop there, however. A company representative recently had this to say: “People are looking for added value from the products and services they buy, which is why we have developed a campaign that clearly articulates the services we offer. We believe investing in our brand is important in good times, and even more important in challenging times.”

Not much better

We have a real fondness for the particularly Danish family of slogans that all seem to have one idea in mind: “A little better”. Here’s another one – but it’s bread this time (seen from the back seat of a taxi).

Not much better either

Another one of those familiar slogans – with its own spin on the concept, of course. Modesty rules!

Control your crumpet

In the search for product USPs, Breville has come up with this beauty: crumpet control. We’re not sure just what can happen when a crumpet gets out of control as none of our people have ever had this no doubt terrifying experience. But with an Emporia Extreme Toaster, you are prepared for the worst.

Of course, if you live the UK, you might wonder how a toaster can help you get to grips with your extra-marital affair!

My life – my way

Seen in Paraparaumu, New Zealand, this real estate developer’s slogan got us thinking – what does it actually mean to “individualise your lifetime”? And why is that opportunity so rare? Perhaps living in a place called “Paraparaumu” is quite enough to make you stand out from the crowd…

One step ahead

Another snap from the streets of Wellington, New Zealand: an S&M club (read whips, chains and pain for those who have led a sheltered life) that simultaneously advertises the pain and the cure. Here you can pay for someone to hurt you and fix you up afterwards. Or so it seems.

Sorry we’re better

From around the corner, a lovely example of  the Scandinavian Janteloven concept in action. We applaud the restaurant’s claim to fame (it’s a favorite spot for us) but to our ears, saying you’re not afraid says, well, you’re afraid. Stand up, Denmark, and say it like a leader!