Bad product names

Sometimes naming new products, brands and services can go horribly wrong.

Would you use these products
A product that can eliminate or reduce scars called Scar ZONE – sounds like the opposite of what the product actually does.

The Chevy Nova. For consumers living in America where many people speak Spanish as a first or second language, it might be hard to sell a car that means “no go” in Spanish.

Oakley’s MP3 player sunglasses called The Split Thump.
In a town called Crooks – in South Dakota, USA – there’s a firm called Crooks Accounting.

Pocari Sweat, a Japanese sport drink.

A Finnish hamburger called Bulimia – so good you get to enjoy it twice?

Nads hair removal strips for men. (We’re a little too prudish to explain the slang meaning of this name, but check out the urban dictionary if you really want to know.)

Who Represents? is a search site for celebrity agents – it’s a nice name until you see the web address: www.whorepresents.com.

Blosxom – a weblog application – is impossible to pronounce. In fact, on the company’s website they actually have to tell readers it’s pronounced “blossom”. This is taking the obsession with the letter X too far!

Dairy Queen (an American ice cream restaurant) marketed a new frozen drink back in 2004 called a MooLatte. With a name that sounds a lot like “mulatto” – a term considered racist by many Americans – the product was very controversial.

The Norwegian law firm called Lie & Co. It’s nice that they are upfront about it.

Do you know of any other funny, inappropriate or simply bad product names? Let us know on our blog.