Editor’s note

This edition of WordSpin takes you across the pond to look at marketing and communication strategies for the US.

What does it take to make it in the States?

This month, our lead story takes you across the pond to look at marketing and communication that targets the US.  Everyone wants a piece of this pie, but does your strategy cut the mustard?

If you understand that Americanism, our baseball idioms won’t need any explanation; for the rest of us, conducting business with Yanks might require the translations found in our newest feature, Language lovers.

In this edition’s Strategy article, Kathryn Casey takes a peek at some of America’s most iconic brands – and how they stay on top of their game. Contributor Chris Lee Ramsden presents “Anything You Want,” Derek Sivers’ account of accidental success with the online company CD Baby. Chris also checks in on the state of affairs with spell checking in the business sphere. (Hint: more people should do it.)

Also, how does it feel to be an American abroad? Raechelle Wilson treats us to an insider’s view from the outside. Plus, we have some Scene Around offerings from a recent trip Down Under, as well as more of your favorite bloopers – American style.

We hope you enjoy this special, US edition of WordSpin. As always, we look forward to your feedback and happy reading!

David Hoskin
Editor of WordSpin

Want to get a deeper grasp on communicating with the States?

Readers who are close to Copenhagen or Silkeborg in Denmark might be interested in attending a seminar for companies doing business in the US. As the keynote speaker, I will look at how companies can shape their messages for an American audience. The seminars are hosted by the Danish American Business Forum and will also feature a case about the experiences of GN ReSound, one of the world’s leading hearing device manufacturers. Find out more and sign up for the seminars at www.dabf.dk.