Editor's note

A word from David

This month we take a look at the customer experience, and what it means for your company and your brand

What, exactly, is the customer experience? In a word, it’s about service, but also so much more. Particularly in B2B, what your customer experiences is the crux of your professional relationship. It’s tested in every message you send and receive – from a simple phone call to the most thoughtfully targeted content.

In this issue of WordSpin, we’ve looked at the customer experience from multiple angles – from the perspective of a frustrated shopper, to call center conundrums.

In Content Strategy 101, Chris L. Ramsden gives us a first look at how an attentive content strategy can deliver legions of loyal customers. Kathryn Casey exposes the underworld of online customer reviews, while Jomar Reyes takes a deeper look at user experience – and why it’s so important for your brand.

For language lovers, Raechelle Wilson gives us a glimpse into how and why English is changing in our Grammar Slammer and Best of WordSpin features.

This issue of WordSpin also presents readers with a special, sneak peek at Eye For Image’s Three Voices Strategy ™, a revolutionary way to engage and influence all of your corporate audiences. You can also read about our upcoming book: The Death of Propaganda – B2B buyer behavior has changed. Now it’s your turn.

We hope this edition sheds a fresh light on customer experience and provides insight into how you can keep building those positive relationships.

Also, don’t forget that you can see past editions of WordSpin exactly as they were launched – that’s one of the great features about this online magazine platform. Check out Past Editions in the menu above.

As always, we encourage your comments and feedback – and happy reading!

David Hoskin
Editor of WordSpin

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