About WordSpin

Eye for Image started WordSpin back in 2004 as a place to put all those strange, off-beat things we see and hear during our work as a communication agency serving large, Scandinavian-based companies. When we started life as a copywriting agency, WordSpin was all about words. Now, in line with the changing needs of our clients and readers, we’ve taken that concept and expanded it to include more dynamic content about cross-cultural communications and the challenge in delivering a compelling message.

Today, WordSpin appears on Eye for Image’s state-of-the-art online publishing platform. Each month, we bring you a magazine edition of WordSpin, thematically addressing communications strategies and insights into what we’ve learned in working with companies in the international field. Of course, regular readers will note that we still feature all of the content that made WordSpin such a popular resource for language lovers – from English writing tips and tricks, to bloopers when it all goes so hilariously wrong.

WordSpin is written and produced by our Copenhagen-based team of professional communicators and publishing veterans. It is our goal to deliver consistently fresh, relevant content for today’s communicators and, as always, we appreciate your interest and your feedback.

Our editorial team

 

David is a co-founder and managing partner at Eye for Image. He advises Scandinavian marketing and communication professionals looking to tell their company stories in many different parts of the world and to many different audiences. David puts great emphasis on tone of voice, style, brand identity and cultural fit across all forms of communication. He is an unshakable believer in quality and knows that the details can make all the difference.

 

 

Michael has over 20 years of experience as an innovation consultant and creative director in the US and, more recently, in Denmark. His projects range from branding and identity campaigns to online marketing systems and first-in-class Internet portals. Michael is a strategic and conceptual thinker who brings creative energy and a fresh approach to any project.

 

 

 

Raechelle has been in journalism, marketing and publishing for over 15 years. She has worked as an editor, columnist and reporter, covering events and culture for newspapers and online media outlets in the US and Denmark. Raechelle has also written extensively about trends and technologies in the health care industry, targeting both consumers and health care professionals.

Our contributors

 

 

Originally from New Zealand, Kathryn has lived abroad for many years. She’s worked for top financial companies in London and the Channel Islands in the UK before moving to Denmark in 1998. Kathryn knows how to put together a great communications strategy and, having covered everything from fashion and travel websites to engineering brochures and articles, Kathryn is a truly versatile writer with a clear, accessible voice.

 

 

Born in the industrial heart of England, Chris has written and developed concepts for a diverse range of International companies including LEGO, Microsoft, ISSUU and A2SEA. With a background in architecture, music, advertising and journalism, Chris knows how to use storytelling to capture and express a brand’s unique value and captivate an audience.

 

 

Jomar has been working with technology, marketing and media for over 20 years, and is an online and social media consultant who started his career with IBM and ACNielsen. Since 2001, he’s been at the forefront of digital media trends focused on combining traditional publishing wisdom with the limitless possibilities offered by the Internet and social media.

 

 

 

Angel is a cultural and sustainability advisor with more than 30 years of experience in international relations. With a history of managing multicultural teams, partners, sponsors and clients, Angel is an excellent guide for improving communications in a multicultural world, helping businesses to fine-tune messages for international audiences – and to avoid cultural pitfalls along the way.

 

 

Jonathan is both a strategic and creative force in the marketing and communication sphere. His career spans over 20 years, making contributions to the strategies and communications of companies of all sizes, the best known of which include Cisco, Hewlett-Packard, Danisco, GN ReSound, Hempel, Nokia Siemens Networks, LEGO, Nike, and Johnson & Johnson.