Strategy
The “you” in UX
Whether B2C or B2B, user experience (UX) is about building the customer-brand relationship
Chinese-style guerilla marketing
The Chinese market is characterized by fierce competition – working both by the book and in tough guerilla-style warfare.
Storytelling and the primal need
Publishing industry veteran Jomar Reyes shares his insight on the draw of a well-told story.
Selling to the States? Create a brand movement
Iconic US brands keep on top of their game, so how do outsiders get a piece of the action?
English words in Chinese marketing?
Following the success of Nike’s slogan “Just do it” in the Chinese market, the use of English words may be a smart strategy.
When your words count: Article analytics
Online content gives us a direct and, in many cases, real time link to when, how and where the content is being consumed.
Managing a social media power brand
LEGO Group Online Community Lead (Global) Peter Espersen shares how LEGO manages their power brand in a world of social media.
Social media and the law
Complying with legal issues from the start, makes your social media implementation easier. Horten Law’s Heidi Steen Jensen gives us tips… As social media use becomes more widespread in all types of businesses, there are legal issues that must be considered. “If you think about what you need to do to comply with legal regulations from the [...]
Building a global social media machine
Deciding on how to make social media work for your organization? Saxo Bank’s Dinis Guarda shares how to build a social media machine
A multi-cultural perspective on social media
Looking for advice on how to make social media work for your company? Here’s the first of four articles. This time, find out from Eye for Image’s Cultural Advisor, Angel Vidal, how to make sure your social media fits a global audience. “We need to learn how to communicate in this changing world,” says Angel [...]
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