Comments for WordSpin by Eye for Image http://www.wordspin.dk Online magazine for professional communicators – from marketing strategy to tips, tricks and bloopers Mon, 09 Jan 2012 15:20:02 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Cultural consulting: what you don’t know can hurt you by Angel L. Vidal http://www.wordspin.dk/2011/07/08/cultural-consulting/#comment-563 Angel L. Vidal Mon, 09 Jan 2012 15:20:02 +0000 http://www.wordspin.dk/?p=557#comment-563 Dear Susan, Angel Vidal here. Thanks for your comments, your interest and your enthusiasm. Y ou ask us to give you some clues, ideas, etc. and we'll try to do it with pleasure, but we'll need to have some additional inputs from you. If you agree, please send me your e-mail address to info@eye-for-image.com, I will contact you and we move from there. Dear Susan, Angel Vidal here.

Thanks for your comments, your interest and your enthusiasm. Y

ou ask us to give you some clues, ideas, etc. and we’ll try to do it with pleasure, but we’ll need to have some additional inputs from you.

If you agree, please send me your e-mail address to info@eye-for-image.com, I will contact you and we move from there.

]]> Comment on Cultural consulting: what you don’t know can hurt you by Susan M. Steinfurth - Rodriguez http://www.wordspin.dk/2011/07/08/cultural-consulting/#comment-556 Susan M. Steinfurth - Rodriguez Sun, 08 Jan 2012 06:38:01 +0000 http://www.wordspin.dk/?p=557#comment-556 I absolutely love this article. Lets say I am a middle age woman, whom in her youth traveled extensively across the world. I married a man of Venezuelan heritage and speak English, Spanish yet understand very basic Italian and slight German... A couple of years ago I was laid off from my company, as an Import Agent. I made the decision to go back to school and obtain a BS business degree, specializing in International Business. A year into school I returned back to my job working 10 hr nightshifts, while attending 6 hrs of class a day, and was promoted to an Import Coordinator (sleeping only 2 hrs a night). I ended up completing a 4 year degree in only 2 years, with pretty good marks. At my place of employment, I designed a couple of "working" basic spreadsheets which a couple departments now utilized in daily operations plus I came up with an idea for gaining new international clients, which in all truth was a marketing idea, however upper management believes it can work well and has presented to the heads of all departments... Now this said, I really want to move UP... Due to my age (44) I have to play "catch up"... I LOVE this article because it is something I REALLY wish to get involved in... I believe you could maybe point me in the direction on how to become active... Please provide me pointers on how to start? Are there good companies out there to working for? Can you possibly name drop? Be a mentor?...lol... Please ANY ideas would be a lifesaver. Thank you for any insight you may be able to provide... Respectfully, Susan M. Steinfurth - Rodriguez I absolutely love this article. Lets say I am a middle age woman, whom in her youth traveled extensively across the world. I married a man of Venezuelan heritage and speak English, Spanish yet understand very basic Italian and slight German… A couple of years ago I was laid off from my company, as an Import Agent. I made the decision to go back to school and obtain a BS business degree, specializing in International Business. A year into school I returned back to my job working 10 hr nightshifts, while attending 6 hrs of class a day, and was promoted to an Import Coordinator (sleeping only 2 hrs a night). I ended up completing a 4 year degree in only 2 years, with pretty good marks. At my place of employment, I designed a couple of “working” basic spreadsheets which a couple departments now utilized in daily operations plus I came up with an idea for gaining new international clients, which in all truth was a marketing idea, however upper management believes it can work well and has presented to the heads of all departments… Now this said, I really want to move UP… Due to my age (44) I have to play “catch up”… I LOVE this article because it is something I REALLY wish to get involved in… I believe you could maybe point me in the direction on how to become active… Please provide me pointers on how to start? Are there good companies out there to working for? Can you possibly name drop? Be a mentor?…lol… Please ANY ideas would be a lifesaver. Thank you for any insight you may be able to provide…

Respectfully,

Susan M. Steinfurth – Rodriguez

]]> Comment on More marketing bloopers! by Marketing bloopers | Info007cleanin http://www.wordspin.dk/2011/07/08/international-marketing-bloopers/#comment-395 Marketing bloopers | Info007cleanin Thu, 15 Dec 2011 21:02:42 +0000 http://www.wordspin.dk/?p=581#comment-395 [...] More marketing bloopers! : WordSpin by Eye for ImageJul 8, 2011 … More marketing bloopers! There’s something to be said for getting it right the first time – but it wouldn’t be nearly as funny. It’s hard enough … [...] [...] More marketing bloopers! : WordSpin by Eye for ImageJul 8, 2011 … More marketing bloopers! There’s something to be said for getting it right the first time – but it wouldn’t be nearly as funny. It’s hard enough … [...]

]]> Comment on Targeting the US: adapt your message by david http://www.wordspin.dk/2011/08/16/targeting-the-us-adapt-your-message/#comment-51 david Mon, 03 Oct 2011 13:59:27 +0000 http://www.wordspin.dk/?p=865#comment-51 If you're interested in digging deeper into the challenges of marketing to the US, check out Eye for Image's online publication <a href="http://thinkamerica.eye-for-image.com" rel="nofollow">Think America</a>. If you’re interested in digging deeper into the challenges of marketing to the US, check out Eye for Image’s online publication Think America.

]]> Comment on Honesty and the online review by Kathryn http://www.wordspin.dk/2011/09/28/honesty-and-the-customer-review/#comment-49 Kathryn Mon, 03 Oct 2011 13:05:04 +0000 http://www.wordspin.dk/?p=1576#comment-49 That's the double-edged sword that is TripAdvisor. The review might discourage people looking for a romantic meal, but hopefully, people who like the place for it's friendliness have posted comments and given the restaurant a few more stars. That’s the double-edged sword that is TripAdvisor.

The review might discourage people looking for a romantic meal, but hopefully, people who like the place for it’s friendliness have posted comments and given the restaurant a few more stars.

]]> Comment on Honesty and the online review by Dan http://www.wordspin.dk/2011/09/28/honesty-and-the-customer-review/#comment-48 Dan Mon, 03 Oct 2011 10:25:55 +0000 http://www.wordspin.dk/?p=1576#comment-48 One positive thing about TripAdvisor? It does make you appreciate the value of a specialist reviewer. I chanced upon a review of my local Italian restaurant on TripAdvisor that gave the restaurant only one star because it was not a good place for a romantic meal. A specialist reviewer would have forgot romance and concentrated on the fact that it's a fantastically family friendly restaurant run by a very friendly Italian family. Perhaps fake reviews are not the biggest issue. Perhaps the biggest issue is that we now tend to trust real consumers over specialist reviewers, and forget that real consumers can sometime also be idiots. One positive thing about TripAdvisor? It does make you appreciate the value of a specialist reviewer.

I chanced upon a review of my local Italian restaurant on TripAdvisor that gave the restaurant only one star because it was not a good place for a romantic meal. A specialist reviewer would have forgot romance and concentrated on the fact that it’s a fantastically family friendly restaurant run by a very friendly Italian family.

Perhaps fake reviews are not the biggest issue. Perhaps the biggest issue is that we now tend to trust real consumers over specialist reviewers, and forget that real consumers can sometime also be idiots.

]]> Comment on Honesty and the online review by david http://www.wordspin.dk/2011/09/28/honesty-and-the-customer-review/#comment-43 david Fri, 30 Sep 2011 13:55:59 +0000 http://www.wordspin.dk/?p=1576#comment-43 Here's <a href="http://thenextweb.com/uk/2011/09/30/hotel-faces-ruin-after-tripadvisor-red-flags-it-over-a-fake-review/?awesm=tnw.to_1B5PH&utm_campaign=&utm_medium=tnw.to-other&utm_source=t.co&utm_content=spreadus_master" target="_blank" rel="nofollow">another example</a> of the dangers, and power, of TripAdvisor. Here’s another example of the dangers, and power, of TripAdvisor.

]]> Comment on Spelling costs companies millions… probably by Dan Nicollet http://www.wordspin.dk/2011/08/16/spelling-costs-companies-millions%e2%80%a6-probably/#comment-40 Dan Nicollet Thu, 29 Sep 2011 16:07:58 +0000 http://www.wordspin.dk/?p=821#comment-40 Hello, This is absolutely true. I would add the following though: Our company develops error-tolerant search engines for online stores and web sites. Our engines correct spelling mistakes and typos whether they are contained in user queries or in the online content itself. Doing this, we have seen revenues of clients who used non-error-tolerant search before grow exponentially as well. The harmful impact of misspellings is therefore not only about perceptions only. At a time where so much content has made search the main way of travelling across the web misspelling can just keep people away from content, products and services, simply completely away. Dan Managing Dir. http://Commerce.Exorbyte.com Hello,
This is absolutely true. I would add the following though:
Our company develops error-tolerant search engines for online stores and web sites. Our engines correct spelling mistakes and typos whether they are contained in user queries or in the online content itself. Doing this, we have seen revenues of clients who used non-error-tolerant search before grow exponentially as well. The harmful impact of misspellings is therefore not only about perceptions only. At a time where so much content has made search the main way of travelling across the web misspelling can just keep people away from content, products and services, simply completely away.
Dan
Managing Dir.
http://Commerce.Exorbyte.com

]]> Comment on An American abroad by DJ Nicke http://www.wordspin.dk/2011/08/16/through-the-looking-glass-an-american-abroad/#comment-39 DJ Nicke Wed, 28 Sep 2011 19:44:23 +0000 http://www.wordspin.dk/?p=824#comment-39 I like your perspective and your message here. I'm also an American who has lived abroad. I've lived away from the USA for half of my life, which totals 15yrs. Most of that was spent in Australia but also around Europe. You hit the nail on the head with the "work obsessed" nature of America. It's funny now that I've moved back here but as a self-employed, consumer-debt free observer; I can see how obsessed everyone is with "making a living" so that they can pay off their loans and credit card debt, which was accrued through buying into clever advertising and peer pressure to "keep up with the Jones's". America has basically turned into a country of indentured servants who are completely at the whim of their master/owner/bosses. We are convinced that we MUST buy a house/car/whatever, which ties us down with monthly debt. Add on the necessary monthly internet access, Cable TV, Cell Phone and a myriad other monthly "services" we sign up for by signing a multi-year contract and you have people willingly selling themselves into slavery. After all, that's what "grown ups" do, isn't it? I like your perspective and your message here. I’m also an American who has lived abroad. I’ve lived away from the USA for half of my life, which totals 15yrs. Most of that was spent in Australia but also around Europe.

You hit the nail on the head with the “work obsessed” nature of America. It’s funny now that I’ve moved back here but as a self-employed, consumer-debt free observer; I can see how obsessed everyone is with “making a living” so that they can pay off their loans and credit card debt, which was accrued through buying into clever advertising and peer pressure to “keep up with the Jones’s”.

America has basically turned into a country of indentured servants who are completely at the whim of their master/owner/bosses. We are convinced that we MUST buy a house/car/whatever, which ties us down with monthly debt. Add on the necessary monthly internet access, Cable TV, Cell Phone and a myriad other monthly “services” we sign up for by signing a multi-year contract and you have people willingly selling themselves into slavery. After all, that’s what “grown ups” do, isn’t it?

]]> Comment on Small talk: are you prepared? by Who do you think you are? : ThinkAmerica http://www.wordspin.dk/2011/07/08/small-talk-2/#comment-38 Who do you think you are? : ThinkAmerica Mon, 26 Sep 2011 08:27:05 +0000 http://www.wordspin.dk/?p=566#comment-38 [...] make a real difference in getting them to accept your proposal? Are you ready to do the kind of small talk that might be necessary to build [...] [...] make a real difference in getting them to accept your proposal? Are you ready to do the kind of small talk that might be necessary to build [...]

]]>