Mastering your message

Our July issue of WordSpin brings you even more to explore…

Please, no more propaganda

How the disciplines and craft of journalism are changing corporate communications – for the better

Small talk: are you prepared?

Part two of our examination of small talk delves deeper into the multicultural challenges of casual conversation

The happiness manifesto

Nic Marks, founder of the Centre for Well-Being, explains his organization’s happiness index

More marketing bloopers!

There’s something to be said for getting it right the first time – but it wouldn’t be nearly as funny

Personal brand: can you control it?

The boundaries between your personal and professional brands are getting thinner every day

Powerful punctuation

Proper punctuation may not win you friends, make you money or help you rule the world – but it can’t hurt…

Adverbs from the past

Best of WordSpin reprises some of our greatest hits, proving that there’s no expiration date on great content Damn Powerful writing: kicking the empty adverb addiction Mark Twain once suggested: “Substitute ‘damn’ every time you’re inclined to write ‘very;’ your editor will delete it and the writing will be just as it should be.” Adverbs […]

Off to America!

In the next issue, we’ll tackle some of the unique challenges in communication and marketing to the US of A