Editor’s note

This edition of WordSpin takes you across the pond to look at marketing and communication strategies for the US.

Selling to the States? Create a brand movement

Iconic US brands keep on top of their game, so how do outsiders get a piece of the action?

That hurts: US political bloopers

Some of the biggest names in US politics have made utter and hilarious fools of themselves.

Anything You Want

Derek Sivers, unwitting creator of CD Baby, shows us how to turn an idea into a successful business.

Do you speak baseball?

Sports idioms abound in American business language – but baseball beats them all. Do you know what they’re saying?

Spelling costs companies millions… probably

Is bad spelling getting in the way of your business? There may be a downside to cheaper employees…

An American abroad

You learn a lot when you travel. Some of the most important lessons are about yourself.

Scenes from Down Under

Signage peculiarities from New Zealand and Australia… as seen from behind the lens.

The customer experience

Every business has customers. In our September edition, we’ll be taking a hard look at their experience.